Elements of Good Website Design (Part 3)

A Picture can tell a Thousand Words

Although you want to make your Website informative and helpful to your consumer you do not want to overwhelm them with copy. People are generally coming to your Website to find information-not read a novel. In most cases, infographics or pictures will do the job just as, if not more, effectively as copy. Interesting and creative graphics can enhance a visitor’s experience and make the website look visually appealing.

It is important to note that images, graphics and media should always be optimized for the web before being placed on a website for fast load time and visual enhancement.

Media and graphics play an important roll in creating a dynamic and interactive website, however, overdo this critical component and you can lose professional credibility instantly. Always make sure to self-edit your websites before publishing them.

Elements of Good Website Design (Part 2)

First Impressions Matter!

The ultimate goal of a web designer is to keep the visitor on their site as long as possible. However, first time visitors to your website have very little time to spare. Research shows that a user’s initial impression of your website will be formed in the span of 2-5 seconds.

To avoid users from forming the wrong impression of your website and immediately leaving or “bouncing” away from your website you want to make sure your website’s homepage is optimized to be relevant and attractive to your audience. If you operate a site where users can find what they want immediately on the entry page, than you drastically reduce the amount of people that will bounce from your page.

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Check back next week for more tips on good web design.